From 17 to 20 October, the international winter sports industry met at the 2019 World Winter Sports Expo in Beijing. This year, our extreme climate simulator, terraXcube, had its own booth at Italy’s stand, together with the two South Tyrolean companies, Microgate and Skipp. The largest worldwide fair for winter industries and alpine technology saw a total 160,000 visitors. As well as experts in alpine technologies, representatives of the Italian Embassy in Beijing, the Italian Chamber of Commerce in China, the ICE Agency (Italian Trade & Investment Agency) and the Guardia di Finanza visited our stand. Christian Steurer, director of terraXcube, was also one of the speakers at the expo’s “Ice & Snow Development” forum. He presented our unique test facility and its possible applications for research and industry to an audience of 200 experts.